Objective
connect business value to people, through the delivery of positive, progressive experiences that activate strategic brand engagement
Starting with the development of new business ideas and program vision, to development, launch and growth - my goal is to connect and progress the business, and consistently deliver positive momentum, with measurable results. This is done with a balance of people, process, technology, and creativity - which are secured with the glue of my vision, and passion for problem solving and value alignment.
I look forward to meeting your team! Call me at 801-597-5472.
Experience
AAPC, Director of Product Marketing, B2B
January 2022 - present
Lead strategic growth initiatives through internal and external partnerships in newly-created B2B enterprise GTMs. Own customer centric product marketing plan, design and delivery of sales enablement and strategic acquisition campaigns based on qualitative and quantitative market research, existing campaign data, and competitive intelligence.
NICE Satmetrix, Product Marketing
March 2020 - January 2022
Lead cross-functional teams in creating and executing initiatives that drive the CX business in AMER and EMEA regions for global industry leaders.
Partner with Product, Sales, Consulting, and Account Management to develop messaging and positioning of enterprise SaaS solutions
Assess and identify market opportunities to grow 4 GTMs together with performance marketing
Lead creative, content strategy, brand personality, partner marketing, and PR
Lead business critical projects including, analyst relations, strategic repositioning, annual customer conference, new website, re-branding, and ABM programs
-
HOtWax Commerce, Head of Global Marketing
January 2018 - November 2019
Extending a consulting role, led global team in brand strategy and definition of software services for enterprise omnichannel SaaS solutions (ERP, OMS, CMS & eCommerce).
Define the vision, roadmap, and lead the delivery of product marketing strategies, analyst relations, lead generation, global brand development, and channel delivery through partnership sales enablement
Led the building of business cases, integrated into the roadmap of innovation, with consumer insights, industry data, competitive research and analyst inputs
–
ExpertVoice, Marketing Business Manager
May 2014 - April 2017
As a management consultant aligned with C-Suite, led cross-functional productivity for engineering, creative, partnerships, operations, B2B sales and B2C marketing.
Defined and led voice of the customer (VoC) and market research initiatives, synthesizing data for all levels of the organization, turning strategic insights into action
Designed and implemented agile/hybrid project management processes that optimized multifunctional creative workflows for backlog grooming and priorities alignment
Led special projects, including B2B and B2C conference execution, quality control initiative, re-branding, and audience segmentation for customer engagement
–
Boost Consulting, Principal
June 2011 - Present
Leverage insight, and apply expertise specific to client engagement in order to maximize productivity and profitability.
• Mentor Graphics : Dec 2013 to May 2014
Product Strategy, B2B2C - Led discovery (build/buy analysis), definition and design of online training, EduTech product suite as a new revenue driver
• Verizon Virtual Visits : Apr 2014 to Mar 2015
Product Strategy, B2C - Led GTM and brand strategy definition for on-demand remote medical care product to maximize trust and consumer engagement
• MD Live : Apr 2014 to Mar 2015
Channel Marketing Strategy - Defined channel marketing strategy, and developed collateral to match partner co-branding and customer engagement agenda
• Rocky Mountain Care : June 2017 to May 2018
Marketing Strategy - Defined brand voice, and developed copy, photography, and implemented new digital presence and B2C healthcare collateral for The Sarah Daft Home
• NW Natural : Aug 2013 – Nov 2013
Product Strategy, B2B - Led discovery, technical requirements, and user workflow documentation for new public-facing B2B utility services toolset
• Ragnar Relay : Mar 2017 to Jul 2017
Operations Analyst - Analyze cross-functional processes, and implement solutions to optimize productivity and quality for B2B and B2C marketing, creative, and brand experience delivery teams
• HotWax Systems : Oct 2016 to Jan 2018
Marketing Strategy, B2B - Led strategic re-branding, trade show agenda, content strategy, collateral development, webinars, partner and sales enablement for global B2B markets
• OnLife Health : Jul 2020 to present
Marketing Strategy, B2B2C - Lead the development of engagement marketing toolkit for turnkey delivery by health plan and employers groups
• Uniper Health : Jul 2021 to present
Marketing Strategy, B2C/B2B2C - Lead cross-functional teams to maximize program engagement in the aging cohort through health plan and employer groups
–
Alliance Health Networks, Director of Program Management
September 2011 - October 2013
Led strategic digital product design and management that balanced consumer engagement, market value, and revenue goals.
• Created new products with existing resources, adding over $2MM in revenue
• Owned and optimized product marketing and sales strategy to triple budget acquisition from major accounts, and open new channels
• Implemented internal processes and product guidelines that doubled speed-to-market and quality assurance
• Developed APIs and SDK that extended products to strategic partners, expanding market reach and operational efficiency
• Collaborated to enhance end-user engagement that increased NPS by 16 points, and earned industry recognition for innovation
–
McCann Erickson, Management Supervisor
June 2011 - September 2011
Led strategic account resources assigned to Verizon Business account, to include management of technology, creative, and media teams.
–
Healthways, Director of Engagement Marketing
January 2007 - June 2011
Led optimization of the end-to-end member experience, elevating both consumer and contract value for employer groups and health plans.
• Partnered with product owners, marketing, operations, and sales teams to set the vision, build, and deliver strategic engagements and multi-modal communications
• Led customer research, voice of customer, focus group testing, and demographic data analytics practice as an enterprise shared asset to refine segmentation, targeting, and guide overall engagement strategy
• Mapped customer experience from awareness to retention for key member segments, identifying engagement gaps and revenue opportunities
• Led definition and production of custom photo library to meet a diversity of social and demographic appeal for proprietary health and wellness campaigns
• Produced and implemented custom interactive live-action user demonstration guides and progressive sales tools
• Designed and implemented custom online print customization tool that empowers sales and account leads to independently produce custom collateral while maintaining brand guidelines
• Planned and executed service and print fulfillment repositioning to the organization, saving $2MM annually
–
DIGOP, Solutions Manager
May 2003 - January 2007
Account lead and technical consultant for 3M Health Information Systems, Healthways, Utah Transit Authority and Fiserv Financial Technology; leading teams in the definition and development of custom web applications, interactive, and digital marketing agenda.
–
VM Direct (Formerly helloNetwork.com), Creative Director
September 2001 - April 2003
Led efforts to develop creative standards, merging technical product design with brand strategy development for new direct marketing channels.
–
helloNetwork.com, Webmaster
May 2000 - September 2001
Established, planned, directed, implemented and maintained digital marketing strategies applied to internal communications, brand and product marketing.
–
Global Source Technologies, Web Programmer
January 2000 - May 2000
Web programmer, specializing in .ASP, .NET, SQL, JavaScript, CSS and DHTML.
Leadership Experience
Skills
Years of Industry Experience
TOOLS / Technologies
PMI
Agile / SCRUM
Jira
SQL
VoC
eCommerce
APIs
Video & Animation
Kanban
Microsoft Project
Asana
Trello
Mind Mapping
StoryBrand
Six Sigma
WordPress
Google Analytics
Tableau
Pentaho
Hubspot
SalesForce
Oracle
Adobe Creative Suite
InterestS
Customer Centricity
Design Thinking
Writing
Music
Outdoor Recreation
Art
Skiing
Travel
Career Enhancements
Strategy Execution
(Harvard Business School)
CAPM
(Project Management Institute)
Computer Programming
(CCI)
TALENT PROFILE: PERSONALITY MEASURED
WHAT PEOPLE SAY ABOUT WORKING WITH DESIREE
“She’s a go getter. She’s relentless. And most importantly, she has a positive attitude. I’d be fortunate to have another opportunity to work with Desiree. ”
Melanie Hill
Managed Desiree directly
“Desiree is a natural leader. She’s decisive, creative, analytical, an outstanding communicator, and someone who can easily read between the lines, no matter how complicated, to pinpoint what’s important and how to improve it. As a strategist, she understands the importance of planning around business objectives and being a proponent of her work to achieve internal/external adoption and, ultimately, success. If I could handpick a team, I’d build it with colleagues like Desiree.”
“Unquestionably Desiree is one of the most intelligent, caring and just plain awesome individuals to be around – the kind of person that raises the bar on everyone around her. You should jump at the chance if given the opportunity.”
Melissa Jones
Desiree managed Melissa directly
“Desiree is a smart and dedicated addition to any team. She offers a rare blend of technical aptitude and creativity. A quick mind and the ability to think on her feet contribute to sound business decisions. Desiree sees the big picture and outlines the necessary steps to achieve her goals. By looking and planning ahead, she stays one step ahead of the game, without losing sight of the strategic objective. A team player who consistently contributes valuable insight, Desiree is committed to ensuring quality while delivering measurable results.”
“I would highly recommend her as a key part of any marketing organization. ”
Jennifer Black-Janke
Worked with Desiree
“You can give Des any project - no matter how complicated, vague or technical - and she'll quickly assess it to create the overarching strategy and then go on to dissect it to each individual tactical need in order to accomplish that strategy/goal. Everything she does is driven by goals, metrics and ROI and topped with creativity, hard work and a very fun personality. Definitely, definitely work with her if you have the chance!”